Our values guide how we serve, lead, and grow as a community. They reflect the principles that shape Big Apple Basketball’s culture and impact — both on and off the court.
Recognized by the New York Knicks for Community Impact and Leadership.
Founded in 1999 by Jason Curry, Big Apple Basketball (BAB) has grown from a professional men’s basketball touring team into a nonprofit organization that serves individuals, families, and organizations.
Since expanding its vision in 2003, BAB has developed a wide range of programs for youth, high school, college, and professional players — as well as mentoring and career initiatives that support families and non-athletes. Through training, leadership development, college and career exposure, and community engagement, the organization empowers people to reach their goals and flourish on and off the court.
Now celebrating more than 25 years of impact, Big Apple Basketball continues to educate, empower, and connect individuals through the game — fostering excellence, confidence, and purpose throughout life.
Our Services
Individuals & Families
Workouts, virtual training, film study, school and career guidance, and mentorship that support growth on and off the court.
Coaches
Career introductions, coaching development, player evaluations, scouting insight, and training support for coaches at every level.
Organizations & Teams
Program design, clinics, speaking engagements, tournament referrals, NYC team visits, cultural experiences, and collaborations with schools, brands, and community partners.
"Jason holds everyone to a really high standard and that says a lot."
— Allan Houston, New York Knicks
"It took one person to see me play and one opportunity that he gave me that changed my entire life. I always credit it to Big Apple Basketball."
— Charles Jenkins, Pro Basketball Player
"Big Apple Basketball is the best. They really bonded with the kids. We even had younger kids who tried to sneak in."
— Thea Goodman, Hamilton-Madison House
